1.

3. All things were made by him; and without him was not any thing made that was made.

4. In him was life; and the life was the light of men…

14. And the Word was made flesh, and dwelt among us, (and we beheld his glory, the glory as of the only begotten of the Father,) full of grace and truth…

Essentially, God spoke everything we know into existence, even His only Son; and just as He calls you by name, so does He call all of us. LAROCHELLE was founded by Leland LAROCHELLE, and as a brand we strive to stand in the world as a light that He has called us to be. 

Just as St. Peter was named the rock - the foundation of Jesus’ Church - “LaRochelle”, meaning too, “the rock” , is our calling to share His message of Love that He has for all of us.

As a brand, we seek to stand against many of the deplorable practices of the fashion industry. By operating with factories that manufacture clothing ethically, promote human dignity, and work against corruption, our dream of working toward sustainability can be nurtured to fulfillment.

Our ideas are inspired as much by the possibilities we see in fabrics and design as the message of Love that we believe so strongly needs to be shared with the world at this time. Our goal is to try to express ourselves authentically, and humbly, but with a firm belief that putting our values on the line encourages us to do our best. This is what streetwear means to us, and we are interested in the endless ways people of all walks of life manifest this authenticity. We invite you to join our mission as we begin this journey; Be a light in the world.